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Many may not believe it, but it is true. A recent survey of 1010 managers in manufacturing industry has indicated that their main problem is one of delivery dates (17.8%), followed closely by personnel (17.1%). Quality of their products rated as sixth (9.1%). The issue of product quality does not seem to be a major problem for most of these companies. For us in Ecko Cables Logistics Center, issue of believing it did not arise, as we have already identified timely delivery and training of personnel as our main objectives. This survey had only confirmed what we have been practicing for long.



  Today at Ecko Cables, the existence and quality of our Quality Management System has become a key factor in the success of our business.

Our aim is to accelerate the processing of customer orders while maintaining the highest possible efficiency in the supply chain. The innovative process under our quality management system  enables us to track the orders from receipt of order right through to delivery to the customer as per their schedule.




Ecko Cables had long back established a ‘ grip on quality ’ of our products. With the introduction of ISO 9001:2000 Quality Management Systems in our all three units, we have concentrated on other aspects of quality, while continually improving quality level of our products. In fact, ISO 9001:2000  has come out as a change agent for us. It has given us an opportunity to look closely at what we are doing and where we need to improve.

Fulfillment of customer requirements has always resulted in non-receipt of complaints. All of us were happy with this situation. But ISO 9001:2000 work environment made us a little uneasy. It forced us to start putting questions to ourselves if absence of customer complaints and meeting customer requirements can be really taken as an indicator of high customer satisfaction. The honest answer came as ‘NO’.

We decided that as far as the customer is concerned, a product that has not been delivered on time and in right quantity and in an undamaged condition has about the same status as a defective product. However to reach the stage of honestly admitting that ‘NO’, we had to train ourselves again and again in the concepts and principles of ISO 9001:2000 management. In this way, training also came out to be another important aspect deserving our fullest consideration.


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